Introducing our new pre-listing email template in Marketing Center. This powerful addition streamlines your pre-market announcements by creating compelling property visuals with just a few clicks. It leverages Marketproof's comprehensive data and AI capabilities while giving you full editing control over text, photos, and floor plans.

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Generate early interest and awareness for your listings before they officially hit the market, all while saving valuable time. The template creates professional content automatically, which you can then customize to perfectly match your style and marketing strategy.

A prospecting tool that simplifies how real estate professionals identify and engage property owners. With just a few clicks, agents can generate customized owner lists tailored to key scenarios—such as listings that didn't sell, expiring tax abatements, or properties held for a specific number of years. Leveraging advanced data analytics and a comprehensive property database, our platform enables agents to pinpoint high-potential prospects that align perfectly with their outreach strategies.
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This powerful tool streamlines the prospecting process by transforming complex data into actionable insights, allowing agents to focus on strategic outreach and client engagement. By filtering through vast datasets to reveal opportunities that others might miss, our Owner Outreach Research feature empowers you to build targeted campaigns that drive results and foster long-term success.

Learn More About Owner Outreach>

An AI-driven comp report that transforms the way real estate data is analyzed. With just an address, our platform instantly generates a comprehensive report combining detailed market data with a compelling narrative that explains the “why” behind the numbers. Using Marketproof's vast real estate datasets, it evaluates historical sales, current listings, and local market indicators, providing not only a comparative analysis of similar properties but also clear insights into neighborhood trends.
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This innovative solution simplifies complex market dynamics, making it accessible for both seasoned and new agents. Beyond the raw data, our comp report crafts an intuitive narrative that demystifies market trends, empowering you to help sellers make informed decisions quickly and confidently.

Building reports will showcase the entire story of a building, creating all the necessary information with visual charts in one digestible report to share important data with clients.

Watch this video to see the Building Report in action.

Marketproof Pro subscribers can now create impactful, data-driven reports, social posts, newsletters, and postcards instantly using the new Marketing Center.
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Marketing Center combines Marketproof’s data and AI to generate well-crafted, insightful analysis instantly. Customize reports by borough, neighborhood, or custom-drawn areas, and select the timeframe that best suits your needs—from weekly updates to yearly summaries. Reports seamlessly incorporate your branding, reinforcing your identity.
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​Watch a short video to see the Marketing Center in action!

Amenities search allows you to find properties and analyze trends based on specific building amenities. The updated search functionality includes an autocomplete feature that suggests amenities as you type, making it easier to find what you're looking for. This enhancement is designed to help you narrow your search to the amenities that matter most to you and your customers.
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Our latest update brings useful tools to enhance your market analysis and reporting. With AI-powered stat summaries, expanded metrics, and customizable views, you can now gain deeper insights into market trends. These features make it simple to generate reports quickly and share them directly with your clients.
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Market-Wide Statistics: Access comprehensive stats across the entire market for broader

Additional Metrics: Now includes metrics like price drops, price hikes, and days on market for a more complete market assessment.
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Multi-Stat View: View multiple statistics simultaneously for a broader market overview.
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Custom Date Ranges: Define custom date ranges for precise data analysis.

Detailed Stat Breakdown: Click on any stat to see detailed insights directly from the dashboard.

AI-Powered Stat Summaries: Instantly generate summaries of key stats, with the ability to export for easy reporting.

These updates make it easier to deliver clear, data-driven insights.

Our latest update enhances the Map Search feature with new tools to refine your search and analysis:
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These enhancements provide greater flexibility and control over your map-based searches, allowing you to target the areas that matter most to you.

We've added the ability to export Market Snapshots as PDF reports. Marketproof's AI Assistant can help analyze and summarize the latest data, empowering you to create highly personalized and professional reports within minutes. These reports can be tailored by geography, property type, price range, and more.

Additionally, you can personalize your reports by adding your branding and profile, ensuring a customized presentation. Whether for internal use or client presentations, you can now effortlessly share comprehensive and visually appealing market insights with ease.

We are launching the Market Snapshot feature, a companion to Market Activity. While Market Activity shows trends over time, Market Snapshot provides you with current market conditions. Access weekly, monthly, quarterly, and annual metrics, and filter by geography, price, property size, and more to get precise insights. Explore the Market Snapshot to stay updated with the latest market conditions.

We have added four new search filters to enhance your analysis capabilities on Marketproof Pro. These filters provide more granular control and segmentation options for building and unit data.

Building-Level Filters:

Three new building-level filters enable segmentation of buildings based on blended sold price per square foot (PPSF). You can find the new filter when searching for a building.

Unit-Level Floor Filter:

A unit-level Floor Filter has been introduced, allowing segmentation of units by their specific floor. This filter is available across Inventory Search and various Research Tools, facilitating targeted unit analysis based on floor level. You can find the new filter in Advanced Options.

We are pleased to introduce Map Search on Marketproof Pro. The new tool enables you to visually identify and compare different property types through color-coded markers on a map. You can refine your search with filters for building age, size, and other property features, and by clicking on markers, you can access detailed information about each property.

We plan to add more features to Map Search in the weeks ahead, such as pricing and inventory overlays, custom area analysis, and more. Check back to see the latest updates.

You can now "Draw on Map" for precise and targeted analysis across Marketproof Pro.

This tool allows you to draw custom polygons on a map to specify a search area, enabling you to narrow your comps, find out who's building where, analyze local price trends, and more. This feature integrates with existing filters and is available across all the search and research tools in Marketproof Pro.

Just click the "Draw" button in the search bar to start. Click on the map to mark each corner of your boundary, and double-click to finish your shape; double-click on any point to adjust it, or click the trash can to remove it.

In addition to condos and co-ops, Marketproof Pro now tracks every single- and multi-family home. This update allows users to access any salable residential property in New York City. The new content is integrated throughout the site, from news to past sales, research tools, and collections.

To better reflect the expanded content on Marketproof Pro beyond just new developments, we are updating the domain to pro.marketproof.com. You should see your browser automatically direct you the new domain.

When we launched Marketproof Pro in 2021, we focused exclusively on bringing transparency to new developments, a notoriously opaque asset class. Over time, as our users grew, requests came in hard and fast to expand the offering. In 2022, we added resale condos, and today, we introduce co-ops. In the near future, we'll also added single-family and townhouses.

You can now search every co-op building and analyze sales, pricing, discounts, and more. We have also updated our analytical tools to segment the market more concisely.

For example, you can segment market activity or analyze price trends by asset class.

The complete DOB permit database is now available and searchable to Marketproof Pro subscribers. You'll find Permits under the Filings tab on a building page. You can search by the permit fling date, issuance date, job type, work type, and status.

The complete ACRIS database is now available and searchable to Marketproof Pro subscribers. You'll find Documents under the Filings tab on a building page. You can search by the document type, date, and amount. You can also search for the parties involved' names. Each document is organized and connected to the building and unit.

Buyer's attorneys are now available in the Past Sales section on Marketproof Pro. Marketproof created a database buyer's attorneys for the most recent closed sales and made this available to subscribers. The attorney database will continue to grow as more sales close.

Listing agents, brokerages, lenders, and loan officers are now available in the Past Sales section on Marketproof Pro. After a sale closes, Marketproof captures the various participants and makes this insight available to subscribers.

In the advanced search, you can search for participants by name to see who's working with whom and on which deals.

With the expansion of Marketproof Pro into a comprehensive solution for real estate professionals, we are introducing more resale analytics.

To start, we have added an analysis of crucial building metrics by time, sales trend, and resale-specific charts. The new features can be found in the Analysis tab of any resale stage building.

Analyze key metrics by time period.

Building sales and PPSF trend

Building resale analysis by unit type and more

Marketproof has added an AI Assistant for all users. The initial capability of the AI Assistant is writing listing descriptions with the click of a button. Though many NYC real estate professionals have discovered the benefits of using ChatGPT, people quickly learn that it is limited by what it knows and can be prone to errors. To help solve this problem, Marketproof uses its vast data to help ChatGPT fine-tune the listing description.

Look for the AI Assistant button on any unit page to generate a listing description. Just select the task, set your preferences (optional) and let our AI Assistant do the work. Marketproof sends your choices plus more than 20 different targeted data points to ChatGPT to get you a personalized listing description within seconds.
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From the Dashboard, you can now search for any NYC residential building, including condos, co-ops, houses, and apartment buildings,

See the top lenders and agents in a building.

Marketproof has unlocked loan originator information from thousands of mortgages to show you who's lending where. Top Agents shows you who has the most listings within the building. You can filter by time period to help your customer make the right connections.

Loan originator and agents can be found on the building profile page.

Delve into a building's energy use with a slew of new indicators and charts.

With sustainability and carbon reduction top of mind, not to mention new regulations such as LL97, Marketproof has added a new Energy section to help you make sense of a building's energy use and potential compliance risks.

Charts show how the building's energy use changes over time and compares to similar buildings within the market.

Energy info can be found under the Environment tab of building detail pages.

Help your clients understand flood risk. Buildings that are in or near food zones are subject to federally mandated flood insurance, driving up the total cost of ownership.

Flood risk can be found under the Environment tab of building detail pages.

Verified contract dates and sold prices are now available. Just look for the verified check mark on past sales.

While contract dates and prices have been available since the launch of Marketproof New Development in 2021, that information depends on real estate agent reporting and can be incomplete. With the addition of ACRIS RP-5217 verification, contract details are extracted for every sale from recorded documents to produce a complete and accurate picture.

Learn more about verified contracts.

You can now download your collections as a CSV file.

Maximize your data credits by pinpointing the exact units and buildings you want to download. Just make a collection and click the download icon.

Learn more about Collections.

Stacking Plans will now show unit prices so you can get the info without having to navigate away.

Sold price is shown for units that have been sold and last asking price is shown for all other units.

Learn more about Stacking Plans.

Search Buildings by Tax Benefits
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Want to know which buildings have more than 10 years remaining on a 421a? You can now search buildings by tax benefits and by how many years remain on the abatement.

Tax Benefit Phase Out Chart

Building and unit pages have new charts that show the length of the tax benefit and what its phase-out looks like by year.

Latest Tax Assessment and Quick Link to Tax Bill on Every Unit

Unit pages have a new tab that shows you the latest tax assessment. Quick links take you directly to the latest tax bill from the city.

Marketproof Collections is a new feature that enables you to curate and share a personalized group of buildings and units. Whether you're a real estate agent helping a client find the perfect home or a developer comparing projects, Collections is an invaluable tool.

Learn more about Collections.

Investors and second home buyers don't always live in the units they own so we extracted the their mailing addresses from deed documents. The owner's real mailing address is now included in owner list exports.

To export owner mailing addresses, just go to any building and look for the Owner List button.

Additional data points in unit and past sales exports allows you to do more analysis.

Learn more about data export.

A refreshed dashboard provides advanced insights on both new development and resale condo markets.

Search filters across Marketproof New Dev & Condo received an upgrade. You can now target your search more specifically and across a wider range of values.

Sales velocity information has always been available on Marketproof at the building level, but our dedicated Sales Velocity tool now enables you to understand how a building’s contract activity aligns with comparable properties and how this activity relates to broader trends in New York City’s new development market.

See our post on Blocks & Lots for details.