Owner Outreach starts with targeting. Rather than guessing who might be open to a conversation, Marketproof helps you identify owners who show signals that suggest potential transaction intent.
Targeting in Owner Outreach combines property intelligence, ownership data, and flexible filters so you can define exactly who you want to reach.
Start with Sell Signals
Sell signals help surface owners who are statistically more likely to transact based on how they own and how their property has behaved over time.
Common sell signals include:
Long-term ownership
Owners who have held a property for an extended period and may be approaching a decision point.Investor ownership
Owners holding properties as investments rather than primary residences.Expiring tax abatements
Properties approaching the end of tax benefits, which can influence sell timing.Expired listings
Properties that were previously listed but did not transact.Additional ownership and property indicators
Signals tied to ownership structure, transaction history, and property characteristics.
These signals help you start with intent instead of volume.
Define Your Market: Geography and Property Type
Once sell signals are applied, you can define your market by combining where the property is with what type of property it is.
You can filter by:
Geography, including neighborhoods, individual buildings, or custom-drawn map areas
Property type, such as condos, co-ops, townhouses, or multifamily
Ownership structure, including individuals, LLCs, trusts, and corporate entities
This lets you align outreach with both your geographic expertise and your preferred asset types.
Review and Refine the Owner List
After applying filters, Marketproof returns a focused list of owners tied directly to the selected properties.
At this stage, you can:
Scan ownership details at a high level
Adjust filters to narrow or expand your list
Prioritize which owners to engage first
This step ensures your list reflects your strategy before unlocking contact or profile data.
Export for Direct Mail
If your are running a direct mail campaign, you can export a mailing list directly from your filtered owner results, ensuring your mail campaigns includes only those owners you targeted. Exporting direct mailing lists uses standard Marketproof credits, which are included with your plan.
Unlocking Email, Phone and Owner Insights
After targeting, you can unlock owner email and phone numbers and view deeper profile information to guide how you reach out. Learn how in the next section.