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Marketproof Pro Quick Start Guide
Marketproof Pro Quick Start Guide
Ning avatar
Written by Ning
Updated over 9 months ago

Marketproof Pro is a software platform that provides visibility into the true inventory of NYC properties, offering the most complete and current data on buildings, developers, mortgages, brokers, resale transactions, and public filings. Quickly and easily find reliable information about condo & co-op sales, listings, contracts, and inventory, and use our tools to analyze units, buildings, neighborhoods, trends, and more.

Navigating the Site

A. Dashboard

Your personalized dashboard is where you can quickly access other parts of the site and keep track of the buildings and units you’ve saved and any data sets you’ve downloaded (more on exporting data here). You can also find your collections and shared pages here.

The dashboard is also where you can find quick insights on both new development and resale markets, which include:

  • New Dev Inventory - Current state of sponsor-owned inventory

  • Resale Condo & Co-op Inventory - Resale inventory currently on the market

  • Trending Buildings - What your peers are most interested in

  • My History - Buildings and units that you recently viewed

  • Top Properties - Highest-priced listings, contracts, and sales

The News tab gives you one-stop access to relevant stories in real-time. It also lets you see the most recent construction filings (offering plans, certificates of occupancy, new building permits), listings, contracts, and sales.
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B. Buildings

Use the location search to narrow your building search by borough, neighborhood, or address.

Buildings are where you search for specific condo & co-op buildings across the three Building Stages (select this under the Buildings heading). The stages are:

  • Pipeline - Buildings are being planned or built, and an offering plan has been submitted to state regulators. They are not yet selling units.

  • Sponsor - Buildings with an accepted offering plan are currently selling and controlled by the sponsor. In this stage, the sponsor has more control over the building than the unit owners.

  • Resale - Buildings that have been largely or entirely sold out, and the sponsor has transferred control to the unit owners.

Find more details on building stages here.

Next, use search filters to narrow your results (and remember these filters for other areas of the platform):

  • Ownership - Type of ownership, e.g., condo, co-op, or condop

  • Construction - Whether or not a building has a certificate of occupancy/is move-in ready

  • Total Units - Select a range of how many total units there are

  • Unsold Units - Select a range of how many total unsold units there are

  • % Sold - Filter by all buildings that have or don’t have sales, by a percentage range of how much of the building is sold, or by buildings that are or aren’t sold out

  • Price / Sq Ft - Average price per square foot of units in the building

  • Starting From - Lowest priced unit in the building

Use advanced filters to narrow further:

  • Ownership - Condo, co-op, or condop

  • Year Built - Pre-war, post-war, recent, or new.

  • Sales Started - Time range for when sales launched

  • Closing Started - Time range for when the first closings started

  • Tax Benefits - What type of tax benefit does the building have, e.g., 421a, J51

  • Offering Type - Whether the building is a new development, rehab, or conversion project

  • Last Listing - How recently has a building listed a unit

  • Last Contract - How recently a building has had a unit go into contract

  • Last Sale - How recently a building has had a unit close

  • Offering Status - How far along the sponsor is in the process of being able to sell units (more on that here)

  • Condo Dec - Whether or not a building has a condo declaration, a breakdown of units, and commons spaces (more on that here)

  • Status - At what point in the permitting/sales process a building is

  • Offering Submitted - When was an offering plan submitted for the building

  • Offering Effective - When was the offering plan effective for the building


C. Inventory

Search Inventory

Inventory is where you search for sponsor and resale units (use the checkboxes to choose).

The location search bar allows you to target your search by entering a building name or address, neighborhood, or borough.

You can view the results in a list view (of all units) or a building view (grouped by building). In the building view, you can click to expand and see the units that match your search. You can visit the details for that unit by clicking again.

Narrow down by the building stage (more details on building stages here):

  • Sponsor Units - Units that are owned by the sponsor (have not been sold to buyers)

  • Resale Units - Units that have been sold (no longer owned by the sponsor)

  • Pipeline Units - Units that are planned or have been built but are not yet selling

Additional filters here are:

  • Status - Available (including active and shadow), Sold (including in contract and closed)

  • Price - Minimum and maximum

  • Asking PPSF - The price per square foot range for listed units

  • Bedrooms - Studios to 4 bedrooms +

  • Baths - One bathroom to 4+

  • Interior SF - Less than 500 square feet to 4,000 or more square feet

  • Exterior SF - Has or doesn’t have outdoor space or the square footage range

Additional advanced filters are:

  • Unit Type - Select if a unit is residential or commercial or if it is a storage unit, parking, or amenity space

  • Sold Date - Choose a start and end date for your results

  • Sold PPSF - The price per square foot range for closed units

  • Special Pricing - If a unit is asking below the last sold price

  • Carrying Cost - Select a price range of what the carrying cost is associated with a unit

  • Owner Type - Original owner (never resold) or corporate owner (owned by an LLC or corporation)

  • Construction - Whether or not a building has a certificate of occupancy/is move-in ready

  • Total Units - Select a range of how many total units there are

  • Unsold Units - Select a range of how many total unsold units there are

  • % Sold - Filter by all buildings that have or don’t have sales, by a percentage range of how much of the building is sold, or by buildings that are or aren’t sold out

  • Price / Sq Ft - Average price per square foot of units in the building

  • Starting From - Lowest priced unit in the building

  • Offering Type - Whether the building is a new development, rehab, or conversion project

  • Sales Started - When did the building start sales

  • Offering Submitted - When was an offering plan submitted for the building

  • Offering Effective - When was the offering plan effective for the building

  • Building Last Sale - When was the last sale in the building

  • Building Last Contract - When was the last contract in the building

You can combine location search, filters, and advanced filters to meet various searches.
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D. Research Tools

Research tools allow you to analyze the new development market in different ways.

Market Activity

Market Activity provides a real-time view of critical activities in condos and resale buildings. You can see listings, reported contracts, and closed sales. You can also drill into each building and see the details of each event. Select filters to narrow your slice of the market, and use the unit checkboxes to choose the unit type.

You can also interact with the chart:

  • Time - Weekly or monthly

  • Sold Date - See sold activity by closed date or date recorded

  • Activity Type - Turn on or off - listings, contracts, and sales

  • Market Segment Toggle - Turn on or off - new dev, resale condo, and resale co-op

Pull the time selectors across to analyze specific timeframes. Expand to as long as five years, or drill down to a single week.

Scroll down to see the building and unit level activity details

Price Trends

Price Trends provides a real-time view into the average and median sold price per square foot and the number of sales. You can see an overview of the average price per square foot by borough, neighborhood, and property type. You can also drill into each building to see details.

As always, you can set filters and interact with the chart:

  • Time - Quarterly or monthly

  • Sold Date - See sold activity by closed date or date recorded

  • Contract Date - Analyze by contract date

  • Price Type - Analyze average or median prices

  • Market Segment - Turn on or off - new dev, resale condo, and resale co-op

Scroll down to see the price trend details by borough, neighborhood, unit type and building.

Discount Analysis

Discount Analysis provides a real-time view of discount trends in the condo and resale market. It provides an overview of average discounts by borough, neighborhood, and property type. You can also drill into each building and see discounts for each sale.

Set filters to narrow your slice of the market and interact with the chart quarterly or monthly.

As always, you can set filters and interact with the chart:

  • Time - Quarterly or monthly

  • Sold Date - See sold activity by closed date or date recorded

  • Contract Date - Analyze by contract date

  • Market Segment - Turn on or off - new dev, resale condo, and resale co-op

Past Sales

Search units that have previously closed. Additional filters here include:

  • Date Range - See sales for a specific time period

  • Sale Type - Was it a market sale, non-market transfer, or a bulk sale (select the number of units included in the bulk sale)

  • Discount - Select a percentage range for how much of a discount units closed for

  • % Financed - What percentage of the total closing cost was financed

  • Sale Includes - Did the sale include or exclude parking and storage

  • Lender - Who financed the sale

  • Mortgage Broker - Who helped the buyer with their loan

  • Buyer's Attorney - The legal representation of the buyer

  • Listing Broker - Who represented the seller in marketing the property

  • Title Company - Who handled the title

You can also type in the names of the buyer, seller, or lender to search even further. Learn more about Past Sales here.

E. New Dev Tools

New Dev Tools are available to subscribers of the Resale & New Dev Plan.

Sales Velocity

Sales Velocity tells you how fast a new development building sells and lets you analyze that performance against comparable projects and in the context of the broader new development market.

You can toggle to the 3-, 6-, or 12-month averages to see the sales velocity. Click on individual buildings to learn even more about them. On an individual building page, you can also see the all-time sales velocity.

Click the drop-down menu to see all contracts during this period. For further information, click right through to see the specific unit.

Inventory Analysis

Inventory analysis provides an analytical view of the new development inventory, including unit mix, neighborhood sales rates, and critical data points such as total available units, average price per square foot, average listed price, and average sold price.

You can search and filter to narrow the charts and analysis shown.

Permits & Filings

Permits & Filings allows you to see market activity regarding construction permits (major alterations and new buildings) and offering plans. Outside of contracts and closings, this is a way to visualize pipeline activity and learn about new developments before they are publicized.

Search by:

  • Planned Units - The planned number of total units in a building

  • Permit Type - Major Alteration (anything that requires a new certificate of occupancy) or New Building

  • Offering Type - New condo, condo conversion, new co-op, co-op conversion

  • Offering sellout - The cumulative dollar amount that all planned units are expected to sell for

Turn on or off the data type (permit filed, offering submitted, offering accepted, offering effective) and view the chart weekly or monthly. Click through for more details on each specific license.

For a comprehensive pipeline analysis that includes all asset classes, check out Marketproof Pipeline.

Sales Agents, Developers, Architects, and Lenders

See which buildings are represented by which sales agents, which real estate development firms are associated with them, which architecture firms handled them, and which financial entities received financing from them.

You can search and filter to narrow the analysis shown.

F. My Account

Profile & Password

Profile & Password is where you can update your profile information and change your password. Your profile information can be included when you share buildings or units.

Subscription & Billing

Subscription & Billing is where you can see the details of your subscription, update your credit card, and download receipts.

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